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Business Brokerage: Sell, Buy & Value Your Business
Confidential business brokerage for owners of privately held companies, from main street businesses to established lower middle-market firms. We help you sell for the right price, to the right buyer, on the right terms.
Get a Confidential Business ValuationSelling? Start HereBusiness Brokerage Services From Valuation to Closing
Selling a business is often the largest financial event of an owner’s life. We run the process so you can keep running the company.
Sell Your Business
Sell your business confidentially with success-based fees. We market to qualified buyers and get paid when you do.
Learn More →Buy a Business
Buyer representation for acquiring an established business: sourcing, evaluation, financing, and negotiation.
Learn More →Business Valuations
What is your business worth? A confidential opinion of value built on SDE or EBITDA and market comparables.
Learn More →West Virginia Business Brokers
Local business brokerage across West Virginia and the Ohio Valley, headquartered in Parkersburg.
Learn More →Industries We Serve
We represent owners across a wide range of privately held businesses, and we bring the same confidential process to every one of them.
Service Businesses
HVAC, plumbing, electrical, landscaping, cleaning, and other home and commercial service companies.
Construction & Trades
Contractors and specialty trades where backlog, equipment, and key employees drive value.
Manufacturing & Distribution
Light manufacturing, fabrication, wholesale, and distribution businesses with established customers.
Transportation & Logistics
Trucking, logistics, and fleet-based businesses, including equipment-heavy operations.
Healthcare & Professional Services
Medical-adjacent practices, agencies, and professional firms with recurring client relationships.
Retail & Automotive Services
Retail stores, auto repair and service centers, and other main street businesses.
What a Business Broker Does
A business broker prices your company, prepares it for market, finds and qualifies buyers without exposing the sale, negotiates the deal, and keeps the transaction on track through due diligence, financing, and closing. Most owners sell only one business in their lifetime; a broker has managed the process many times.
Advantage Brokerage & Consulting was built brokering dealerships: complex, confidential businesses where real estate, operations, and relationships all have to transfer together. We bring that experience to privately held businesses across industries.
What Drives Your Business’s Value
- Earnings: seller’s discretionary earnings (SDE) or EBITDA, normalized for owner compensation and one-time items
- Owner dependence: how well the business runs without you
- Customer concentration: revenue spread across customers versus reliance on a few accounts
- Recurring revenue & trends: contracts, repeat customers, and growth trajectory
- Team & systems: key employees, documented processes, and management depth
- Assets & real estate: equipment, inventory, and owned or leased facilities
Is Now the Right Time to Sell?
The best time to sell is when the business is performing well, trends are positive, and you are choosing to sell rather than being forced to. A confidential business valuation helps you decide whether to sell now or build value first. Based in Parkersburg, we also serve owners throughout West Virginia and the surrounding region.
How We Sell Businesses
Valuation & Preparation
We recast your financials, establish a supportable value, and identify issues to address before going to market.
Confidential Marketing
We market your business blind and share details only with qualified buyers who have signed an NDA.
Buyer Qualification
We verify each buyer’s financial capacity, experience, and fit before introductions and meetings.
Negotiation & Closing
We negotiate price and structure, then coordinate diligence, financing, attorneys, and CPAs through closing.
Business Brokerage Questions, Answered
What do business brokers charge?
Business brokers are typically paid a success-based commission at closing, calculated as a percentage of the sale price. The rate depends on the size and complexity of the transaction. We explain our fees clearly before any engagement begins.
Who pays the business broker’s commission?
On sell-side engagements, the seller typically pays the commission from the sale proceeds at closing. Buyer-side advisory engagements are structured separately.
Do I need a business broker, or can I sell my business myself?
Owners can sell on their own, but most find it difficult to price the business accurately, reach qualified buyers without breaching confidentiality, and negotiate while running the company. A broker typically recovers the fee through a higher price, better terms, and a deal that actually closes.
How is a small business valued?
Smaller owner-operated businesses are usually valued as a multiple of seller’s discretionary earnings (SDE); larger companies are more often valued on a multiple of EBITDA. Industry, growth, customer concentration, owner dependence, and financing availability all move the multiple.
How long does it take to sell a business?
Many business sales take six to twelve months from preparation to closing. Well-prepared businesses with clean financials and realistic pricing generally sell faster.
Can I sell my business confidentially?
Yes. We market businesses without identifying details, require non-disclosure agreements before releasing information, qualify buyers before introductions, and coordinate meetings discreetly so employees, customers, and competitors are not alerted.
What taxes will I owe when I sell my business?
Taxes depend on whether the deal is structured as an asset sale or a stock sale, how the purchase price is allocated, and your entity type. We work alongside your CPA and attorney during negotiations so the structure supports your after-tax outcome.
How do I choose the right business broker?
Look for a broker who communicates clearly, explains fees up front, has a defined confidential process, understands your industry’s buyers, and will give you an honest valuation rather than an inflated number to win the listing.
Other Brokerage Services
Hotel Brokerage
Confidential sales, buyer representation, and valuations for flagged hotels, independent properties, and motels.
Learn More →Restaurant Brokerage
Confidential sales, buyer representation, and valuations for independent restaurants, franchises, and bars.
Learn More →Dealership Brokerage
Our original specialty: buying, selling, and valuing auto, RV, powersports, and commercial truck dealerships.
Learn More →Thinking About Selling Your Business?
Start with a confidential, no-obligation conversation about what your business is worth and your options for exit.
Contact Us Today(877) 782-3422