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Hotel & Motel Valuations
What is your hotel worth in today’s market? A confidential, no-obligation opinion of value built on the numbers buyers and lenders actually use.
Request a Confidential Hotel ValuationHow Hotels Are Valued
Buyers price hotels primarily on net operating income and a market capitalization rate, then test that number against recent comparable sales on a per-key basis. Smaller owner-operated motels may also be viewed through a multiple of seller’s discretionary earnings. We use each approach where it applies and reconcile them into a price you can defend.
What Our Hotel Valuation Covers
- Normalized NOI: adjusting for owner labor, management fees, reserves, and one-time items
- Performance benchmarking: occupancy, ADR, and RevPAR against your competitive set
- Market cap rates & per-key comparables: for your segment, brand, and market
- Franchise & PIP analysis: remaining term, transferability, and expected PIP cost
- Physical & capital review: roof, HVAC, FF&E, and deferred maintenance a buyer will price in
- Real estate & land: owned versus ground-leased, excess land, and highest-and-best use
When to Get a Hotel Valuation
Before you list, before you answer an unsolicited offer, before a PIP deadline, before refinancing, and before any partner buyout or estate planning. Valuations are confidential and carry no obligation to sell.
Hotel Valuation Questions
Is your hotel valuation an appraisal?
No. Our valuation is a broker’s opinion of value based on market conditions and buyer behavior. Lenders will order a formal appraisal from a licensed appraiser during financing.
What information do you need for a hotel valuation?
Three years of P&L statements, a year-to-date P&L, STR reports if available, your franchise agreement, and a summary of recent capital improvements. The more complete the information, the more precise the valuation.
Related Services
Hotel Brokerage Overview
Confidential sales, buyer representation, and valuations for flagged hotels, independent properties, and motels.
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Confidential hotel and motel sales with success-based fees. We market to qualified buyers and get paid when you do.
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Buyer representation for your next hotel or motel acquisition: sourcing, underwriting, and negotiation.
Learn More →West Virginia Hotel Brokers
Local hotel and motel brokerage across West Virginia and the Ohio Valley, headquartered in Parkersburg.
Learn More →Curious What Your Hotel Is Worth?
Request a confidential valuation. No obligation, no pressure, just an accurate, current number.
Contact Us Today(877) 782-3422